SFF x TechCouture
Explaining the Fashion Consumer Intention Gap
Sustainable Fashion Forum CEO and founder Brittany Sierra joins TechCouture as we explore Consumer Behavior and Sustainability Messaging. From putting on the annual Sustainable Fashion Forum conference to leading Brand Marketing, Brittany has had a unique entrepreneurial journey.
Check out these additional resources to learn more about Brittany Sierra and SFF
Brittany Sierra: https://www.linkedin.com/in/brittanysierra/
The Sustainable Fashion Forum: https://www.thesustainablefashionforum.com/
Green Behavior Substack: https://greenbehavior.substack.com/
“I wish the sustainable fashion space would really think more about perceived value because it’s not like what you think your product is worth or the brand is worth or any of that. It’s really about perceived value, like what other people think”