Amanda Turner is the VP of Product and Impact at ettitude and an innovator in sustainable, performance materials with more than 10 years of experience in fashion and consumer goods. We discuss CleanBamboo® fibers, the importance of future-proofing products, and the brand’s new venture as a B2B textile supplier.

After strong progress on sustainability initiatives over the past decade, rampant greenwashing, and a string of disappointing news concerning sustainable fashion initiatives, we’re faced with fresh questions about how seriously the industry takes sustainability.

Outerwear brands are implementing circular business practices to keep clothes out of the landfill. Patagonia and The North Face are putting promises into action with their WornWear and Renewed programs.

An evolving fashion lexicon demands that we become well-versed in the language of fashion. Understanding this new vocabulary allows consumers to recognize misinformation and engage in commentary with credibility.

Against a backdrop of increased government scrutiny of fashion supply chains and the need for transparency and traceability, meaningful legislation has thus far remained minimal in the U.S. and Europe. A wave of new legislation from the U.S. to Europe will set the precedent for tighter control of fashion’s practices.

Revolve released a new collection of AI-designed clothes in collaboration with AI Fashion Week, marking a new milestone in the fashion industry’s ongoing experiment with generative AI technology.

In my latest conversation with ThredX Co-founder and CEO Sean Sinko, we discuss the rapidly developing landscape of fashion tech and putting the power of virtual try-on technology into the hands of users.

Virtual try-on technology enables people to enter a digital fitting room without leaving their beds. Virtual try-on technology isn’t a silver bullet, but the technology will allow consumers to shop more consciously.

Sene co-founder and CEO Ray Li and I talk about everything from the importance of sizeless clothing to the viability of made-to-order. His brand Sene works with its proprietary SmartFit technology to provide customers custom options.

Dive into a world of living colors with Colorifix and PILI

The circular design model requires brands to take responsibility for designing and implementing sustainable standards in all facets of a product’s life cycle. Among a crowded field of solutions, the circular design model proves to be the most comprehensive.